Happy 100th Anniversary To Universal!

Paramount is not the only studio celebrating its centennial this year, Universal Studios is also having a 100 year celebration. One the world’s major movie studios was founded in 1912 by visionary Carl Laemmle.
In this celebration, via comingsoon, Universal is doing a lot of awesome things. Well, for one, they’ve unleashed the new logo above. The logo will make its first appearance in front of the upcoming animated film, DR. SEUSS’ THE LORAX opening on March 2nd, 2012.
They’ve also restored 13 of its most beloved titles like To Kill a Mockingbird (special 50th Anniversary on blu-ray), All Quiet on the Western Front, Jaws, The Sting, Out of Africa , Frankenstein and Schindler’s List.
And throughout 2012, Universal will also pay tribute to its other influential films like Jaws and E.T. which celebrates its 30th Anniversary.
And they’ve got some other stuff too going on like social media campaign, special events, theme park activities, promotions, all year long celebration.
You the fans can celebrate online at Universal Centennial website, Universal100th.com which will bring the centennial to life online.
There’s also Universal’s brand new Tumblr at Universal100.tumblr.com
You can check out Universal’s facebook page
Follow their tweet at @UniversalPics and check out activities using hashtag #Universal100. Check out more details below..

Foursquare users who check in at iconic Universal locations such as the studio and theme parks will be able to unlock special behind-the-scenes tips and content; and for those who are followers of fashion, Universal’s Pinterest account (Pinterest.com/Universal) will be drawing inspiration from favorite films for everyone’s Pinboards, starting with 10 inaugural titles of pop-culture classics such as The Breakfast Club, Scarface, Sixteen Candles, Bridget Jones ‘s Diary and Bridesmaids. These online initiatives will roll out throughout various times of the year and will tie back to the Universal Centennial official site.

In the spring, select fans will have the opportunity to attend a special gala anniversary celebration on the lot featuring many of the filmmakers and artists who shaped the studios history. In addition, the studio will spotlight the 100th Anniversary throughout various worldwide film festivals and other featured events, panels and activities.

On April 30, 1912 , Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York . In 1915, Carl Laemmle officially opened Universal City , the largest film production facility in the world. Throughout Universal’s 100 years, the studio has served as a home for many of the most talented filmmakers of all time (such as Alfred Hitchcock , Steven Spielberg , Robert Zemeckis , Martin Scorsese , Ron Howard , Peter Jackson , Spike Lee , John Hughes and Judd Apatow ) and created films that have touched the hearts of millions and fueled culture’s fascination with cinema. To share the profound legacy of its artists, the studio will highlight their careers with touching personal stories from filmmakers, talent, crews, employees and fans.

Universal’s key centennial activities included throughout the anniversary year are as follows:

Major Film Restoration Commitment

Universal will restore 13 films over the course of the centennial year. The restoration effort includes the following films: All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler’s List, Out of Africa , Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.

Unveiling of New Logo

Universal will reveal an updated animated logo at the February premiere of the upcoming feature Dr. Seuss’ The Lorax and at that film’s U.S. theatrical debut on March 2 , 2012. The updated logo will be used on all Universal Pictures films going forward, and will be integrated into all aspects of the company’s business as well.

Home Entertainment

Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector’s Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes. In addition, special collections will be released throughout the year, culminating in the highly anticipated Blu-rayTM releases of Universal’s Classic Monster and Alfred Hitchcock series. A selection of movies that have shaped Universal’s legacy will also be released in commemorative packaging, many of them on Blu-rayTM for the first time ever.

Theme Park Celebrations

Universal’s Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations. The Orlando resort will soon announce a specially themed entertainment experience that will celebrate Universal’s heritage. At the iconic Hollywood park, the world-famous Studio Tour features expert guides that will take guests on a tour through 100 years of moviemaking history on the Universal Studios production backlot. Tours are conducted daily, visiting TV and movie sets ranging from the early Universal Studios monster film classics to current productions.

Website and Social Media Campaign

Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr (http://universal100.tumblr.com/) and Pinterest. At the center of all online initiatives lies a rich, robust website dedicated to all things related to the yearlong celebration of Universal’s 100th Anniversary. For more information, please visit http://Universal100th.com.