Mel Gibson’s GET THE GRINGO Will Hit DirecTV

It’s not uncommon for movies these days to hit VOD before it gets theatrical release, it’s kinda new when you deal with a big name like Mel Gibson.
Deadline reported that Gibson’s banner, Icon, about his latest film, GET THE GRINGO (also known as HOW I SPENT MY SUMMER VACATION), has signed a deal with 20th Century Fox Home Entertainment for a domestic direct-to-consumer release.
The film will be released May 1 on DirecTV at $10.99 per home viewing. And then a wider release on Blu-Ray, VOD and digital download will happen later in the year.
You’ve seen the first image and the first poster. This action/drama about “a career criminal who gets caught by Mexican authorities and is sent to a drug- and crime-filled prison, where he learns how to survive with the help of a 9-year-old boy”.
Apocalypto‘s fist assistant director Adrian Grunberg helms the project, produced by Apocalypto‘s second assistant director Stacy Perskie