Check out these Disney‘s Oscar campaign ads for TOY STORY 3 which compare elements from this best reviewed film of 2010 to selected best picture winners of the past. I gotta say..having seen most of the classic films referenced here, I find this attempt amusing. Without a doubt, Toy Story 3 was one of the best films last year, it was one of the best sequels ever made and you know it’s going to be one of the big 10 nominated for Best picture at the upcoming Oscars but.. does it have a chance of beating The Social Network or Inception? That’s the million dollar question..
“Everyone at Walt Disney Studios and Pixar Animation Studios is immensely proud of TOY STORY 3. Featuring dazzling imagery and a heart-rending story by Michael Arndt, it is undeniably an original in every way. We wanted our campaign, therefore, to honor this very special film’s inventiveness, and its uniqueness with like-minded, self-effacing good humor, and to the point, with something original of our own. Calling out these fun-loving comparisons to Best Picture winners from Oscar’s past matched with specific images from the film, we feel, reminds us of the many unforgettable moments from TOY STORY 3, and what we love about it in the first place.
We believe in TOY STORY 3′s capacity to disarm and transport even the most world-weary of us, and we hope these images go even a small way to bring a smile to your face, and remind us what the best movies are capable of doing, getting inside of us and never letting go.”
Rich Ross, Walt Disney Studios Chairman
Tags: Toy Story 3